The future of New Business Development is increasingly about ‘Connection’.
As the world gets smaller, aiming to extend your sales boundaries becomes technically easier, while finding the right partners, clients and suppliers can become more challenging – although the rewards can be very attractive, the haystack gets much larger.
Over the last 20+ years, Market Shape has helped B2B companies to improve their ability to find new opportunities across the EU.
Now, as the trading landscape changes, we are now helping medium-sized UK companies to find new trading partners in South East Asia. We split our time between both regions, talking to potential buyers and sellers, and making ‘Connections’.
And while the UK government’s GREAT programme identifies the larger global opportunities, we use innovative ‘feet on the ground’ techniques to find specific smaller ones.