The most common challenges that we solve include:
- Identifying customers with a low ‘share of wallet’ for ‘quick wins’
- Fixing legacy Data problems as they eat into marketing budgets.
- Reducing the cost of buying the right new data to nearly zero
- Integrating your data with that of a new acquisition
- Visuallising where you really are at present, and where you should be aiming for Scoring prospects by ‘Best Sales Potential’ to improve targeting effectiveness
- Using our purchasing power to build new databases more cost effectively
- Building and deduping multi-source lists that exclude your in-house data
- Improving balance between sales territories for better productivity
- Delivering M&A Due Diligence from a marketing viewpoint Identify potential Share of Wallet improvements and then deliver them
- To develop the solutions, we have an independent forensic data Laboratory.
We run an initial diagnostic to identify your opportunities for improvement, and then define the milestones of a robust solution
But if all you need is some simple advice over a coffee on using and leveraging your data for better results, we put that down to ‘networking’.