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A huge wasted opportunity!
The global LinkedIn business community increased from 130m in early January this year to 150m by the end of February, with a UK increase from 8m – 9m over the same two months!
Recent estimates put its effectiveness at approximately 150 times that of a stand-alone Web site, if it’s done correctly.
About 98% of individuals in LinkedIn simply sign up, construct a profile and then occasionally respond when someone sends them an invitation!
They don’t have the specialist knowledge to make it work for them, or the time to learn how to set it up correctly and then manage the activity on an ongoing basis.
It’s a bit like having to take all the time and trouble to learn a new language with all its colloquialisms and idiosyncrasies, just to have one conversation.
The alternative is to engage an interpreter!
For those of you that don’t have the time to become your own expert, Market Shape offer a practical alternative. We have partnered with a LinkedIn technical expert to create and deliver a bespoke LinkedIn Managed Service.
- You define your objectives, we create the solution and then manage the on-going activity.
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You spend whatever time you can spare in creative new business discussions, not in learning how to ‘mud wrestle’ with technology.
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